Instagram Post - Blue Ice Technology

Find a sample email newsletter created with AI assistance here.

This piece advertises a budget computer component. AI was used to expedite the creation process by generating a rough draft, which I edited to match Blue Ice Technology’s brand voice and sell to the target audience.

My Rules for AI Usage

AI-assisted writing has recently gained a negative reputation from students and professionals who have attempted to pass off AI-generated writing as their own. This is unfortunate, as there is much to be gained from honest and ethical assistance. I think full transparency is the best way to embrace this powerful technology.

I clearly outline intended AI usage before working on a designated AI-assisted project and I only utilize AI assistance in ways my clients are comfortable with. This is a service that must be requested — at this time, my default service is human-only copywriting. The main benefit my clients see when I use AI assistance is a faster content turnaround.

Below are situations where I am comfortable using AI assistance to directly streamline the creative process:

  • Creating a promotional, on-brand Instagram post in only a couple hours

  • Writing a brilliant marketing email in under a day

  • Crafting a strong client outreach template quickly

  • Generating a time-sensitive social media or company announcement ASAP

  • Creating a magnetic description for a new product’s website listing in under a few hours

Below are situations where I am comfortable using AI assistance to perform research, but I am not comfortable using AI to directly generate any product content:

  • Drafting a speech or address

  • Creating a company handbook or manual

  • Writing a brand’s newsletter article attributed to a brand representative

  • Drafting a brand Freebie or Downloadable

There aren’t easy one-size-fits-all answers regarding appropriate AI usage in writing, and I expect uses to change quickly with the evolving landscape. I usually leave the say on the appropriateness of AI usage to my client’s discretion, with the caveat that I am not liable for issues that may stem from the decision to employ an AI-assisted writing service. I do reserve the right to deny AI-assisted writing services in any scenario I deem inappropriate.

This is a powerful tool. I think it’s ready for us, even if we’re not quite ready for it. Let’s embrace it responsibly with a full-transparency approach to enjoy the benefits with peace of mind.