Farmer’s Credit Union Monthly Newsletter

Client Profile: A fictional community credit union catering to farmers, ranchers, and other agribusiness customers in both retail and commercial capacities. Based primarily in rural areas, their goal is to be a one-stop-shop for their customers. They aim to be seen as trusted advisors and mentors.

Main Storytelling Strategy: Focus on the customer’s implied journey and how FCU can enhance their experience.

Subject: FCU’s May 2023 Newsletter

Preheader text: Higher CD Interest Rates Available