Client Profile: A punchy, energetic online tea company. This is meant to be a blog post that will be referenced on their Instagram.

Main Storytelling Strategy: Invoke mystery and curiosity with promises of a better tea experience. Instead of directly telling a story, leave just enough information to invite the reader to take their own tea journey using the available information.

You’re probably brewing tea wrong. Here’s how to get the most out of your favorite blend

Did you know that most tea isn’t supposed to be bitter or sour? 

Unless you or someone you know is a tea connoisseur, you may not be brewing tea at the right temperature. Hint: If you’ve been boiling water on the stove, like for coffee, that is definitely too hot for most teas. 

While there isn’t a right or a wrong way to brew something as personal as tea, you may be missing out on an array of pleasant flavors by “oversteeping.” Here’s a quick guide to brewing each kind of tea if you want to experiment, according to Stash Tea. They recommend using 1 level teaspoon of loose leaf varieties for mild flavor, and 2 teaspoons for strong.

Herbal tea — 200°F, 3-5 minutes

White tea — 175°F, 3-4 minutes

Oolong tea — 175°F, 3-5 minutes

Green tea — 170°F, 1-3 minutes

Black tea — 175°F, 3-4 minutes

Pu-Erh — 195°F, 3-5 minutes

Other teas with more complicated brewing methods, like matcha and matte, have been omitted. Of course, if you have a favorite way to brew your tea, stick to it! Tea is highly personal. As long as you like what you brew, that’s what matters. 

But if you are open to new flavor notes and more floral depth than you thought possible, this chart will be here to guide you to a richer tea experience.